Event names that still make sense after a rebrand
Interface verbs rot. Job verbs travel. A short method for renaming without a second oral tradition.
Retention without the vanity curve
N-day charts flatter power users. Cohort by first job, not by calendar, or you will congratulate the wrong people.
Reading an A/B test in the product meeting
What to say when the result is a shrug, and why peeking is a social problem as much as a statistical one.
Session metrics that mislead mobile teams
Backgrounding, notification wakes, and the fiction of a continuous visit on a phone.
Onboarding as a geography
Treat first-run as terrain with dead ends, not as a corridor with a conversion rate at the far door.