Studio

A map table in Bearley

Flow Mappoint began as a weekly reading group for product people who were tired of vendor webinars. It is now a small teaching studio for App Analytics, still allergic to slide theatres.

Quiet studio interior with long wooden table and large windows

Mission

Measurement should survive a redesign

We exist so that teams can describe what people do in a product without tying that description to last quarter’s interface. App Analytics is the medium; judgement is the subject.

The United Kingdom is our home market because so many of our early students sat in fintech, media, and public-service product teams that had inherited tracking plans nobody would defend in a room. We still teach those rooms. We also teach independent makers who simply want a trustworthy view of their own apps.

Pedagogy

Work on a live slice, then defend it

Bring a product, not a persona

Every sitting asks you to map a real surface: onboarding, search, a paywall, a notification loop. Hypothetical journeys produce hypothetical events.

Name, then instrument

We write the sentence a future colleague should understand before we open a tracking plan. If the sentence is vague, the event will be too.

Read aloud

Charts are presented as arguments. Students must say what would change their mind, not only what the curve currently implies.

Community

Alumni keep a shared glossary

After a sitting, students may join a private list where event-naming disputes are treated as a sport. There is no Slack theatre and no leaderboard. Once a quarter we host an evening in Bearley for anyone who can travel; everyone else sends a written case.

The community is useful because App Analytics decisions age. A name that felt precise in March can become a liability in November. Having other people who remember the original intent is worth more than another dashboard template.

People collaborating at a workshop table with notes

Student journey

From enquiry to a map you can defend

You write to us with the product and the question. We reply with whether a sitting is the right shape, or whether a shorter reading list would serve you better. If you join Event Cartography, the first fortnight is taxonomy only — no tooling homework — so that engineers and researchers share a language before anyone ships a new event.

Mid-sitting, you present a funnel or cohort that still has a hole in it. That hole is the work. By the last week you should be able to explain, to a sceptical colleague, which properties are load-bearing and which are souvenirs.

We do not place graduates into jobs. We do write careful references when asked, and we will say plainly if someone completed the sitting without finishing the map.

See the current programmes