Programmes

Rooms for people who already ship

These sittings assume you have touched an analytics tool. We do not start with “what is an event.” We start with the event you already regret.

Laptop displaying charts on a desk

Flagship · 8 weeks · Chart Table

Event Cartography

A full rebuild of naming, properties, and the politics of a tracking plan that has to live past the next redesign.

Open the flagship syllabus

Printed analytics charts on a table

5 weeks · enquiry

Retention Drawing

Cohorts by acquisition, role, and first action. You leave with a curve you can defend and a list of identity problems you can no longer ignore.

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Line chart trending upward

4 weeks · enquiry

Experiment Table

Reading A/B results in a product meeting: guardrails, peeking, and how to present a non-result without theatre.

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Smartphone held in front of a blurred city

6 weeks · enquiry

Mobile Funnel Practice

Session metrics that mislead, backgrounded apps, and notification loops that look like engagement. Built for iOS and Android product pairs.

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How to choose a room

If your tracking plan is a family heirloom, start with Event Cartography. If the plan is decent and the argument is about who still comes back, choose Retention Drawing. Experiment Table is for teams that already ship tests and dislike how those tests are discussed. Mobile Funnel Practice is the only sitting that assumes a dual-platform app and the peculiar life of a session on a phone.

Fees for the flagship path are on the fees page. Other sittings are quoted when we confirm a date, because we run them less often and refuse to parallelise rooms.